• Is Our World Becoming Just More Data Oriented Afterall?


    Big data is a part of our daily lives – from our social media activities to our online transactions. It’s a concept that has been around for years and more and more organizations are appreciating the value these data sets bring into their businesses and enterprises. By adding data analytics into the equation, there are a lot of valuable insights that can be gained from the statistical reports.

    With people’s immersion into the internet and digital approach to nearly every element of daily life, the need to understand the customer has increased dramatically. With retailers able to track your purchases to social media able to see patterns in your internet behaviour, being able to jump on the data analytics bandwagon means being able to perform better in terms of business operations.

    Among the many benefits big data brings, one of the most undervalued advantages is resource efficiency. Granted automation brings about better overall performance efficiency and reduces an organization’s bottom line; its positive impact on resource management is often overlooked.

    Big Data and Resource Efficiency

    Utilizing big data is a great way to gain information to enhance company operations and customer service. The capability to combine multiple data sources into one refined, structured data source paves the way for consistent quality and resource management.

    Improvement of business operations leads to key resource efficient strategies. As companies become smarter about the way they operate, there is a reduction in the quantity of resources used. With performance analytics in place, every level and step of your operations share a common interface and can cue bottlenecks, redundancies and elements of your operations that you can minimize or remove completely.

    It’s important to remember that resources are finite, be it human, time, environmental, technological and the like. In terms of human resources, with better analytics leading to better operational policies, leaders are better able to streamline workflow and offer valuable insights to improve general work environment and employee welfare.

    Using advanced analytics techniques, predictive analysis and data mining bring about better understanding of your business that lead to significantly better and faster decisions. Businesses are interested in determining actionable insights and gain answers to specific questions. With the right data analytics platform, companies can save sizable amounts in terms of capital resources.

    Data analytics can also contribute to resource and waste management. By utilizing third party organizations to manage your big data sets or upgrading to a scalable application network, you can reduce the hardware being used and with automation, there is less paper work to use and store, among other benefits.

    These are just some examples of how big data analytics can aid you in making resource management more sustainable. Using big data for resource efficiency is still relatively new but as more developments and advancements are brought to light, there are great savings to be made.

    With big data analytics, your business can look forward to improved occupational environments, process proficiency, reduced operational expenses along with the improvement of your business reputation.

    Fact of the matter is there are so many emerging trends when it comes to big data and analytics, Pure Data is a premiere data consultancy service that can help you create the conditions necessary for you to be able to effectively manage and evaluate your business process and at the same time, reduce your resource usage. To learn more about what Pure Data can do for you, contact us today.

  • Did You Know That Most of Our Decisions in Life Are Data Driven?

    When we hear the term “big data” we usually envision some big conglomerate reviewing complex graphs that decipher each and every aspect of customer trends and behaviour. While this is accurate, big data is also relevant in our individual lives.

    We currently find ourselves in a world where computational resources are more important than ever. Mobile and web combined have arguably made the biggest impact in our day-to-day lives. From work and entertainment to our healthcare and politics, big data has created big changes in the way everybody lives their lives.

    In its entirety, big data refers to the collection of large data sets that require more than the conventional means of data center storage, processing and systems. These large data sets are the totality of the world around us; with such information, we can gain important qualitative insights about our everyday lives. This new ability – the management and analysis of massive quantities of data – is being heralded as this century’s knowledge revolution.

    In a single day, it’s estimated that globally, we produce an equivalent of 2.5 quintillion bytes of data. This data, which is roughly 10 million Blu-ray discs, actually affects everything we do and experience.


    What are some examples of big data influencing our decision making? Here are 3 examples of different areas where you utilize availability of statistics and figures you probably take for granted:

    1.    Entertainment- Social media platforms and metrics measurements we see like box off records, TV ratings and even spot-on sports analysis – with the advent of big data, we now have the ability to keep tabs on pop culture and gain insights on things like Rio Olympic rankings and the like.
    2.    Elections and Politics- When campaigning, politicians and their team rely on near real-time big data to gauge public perception. At the same time, voters make use of statistical information on pressing issues to weigh your candidates.
    3.    Advanced Healthcare- With applications like Apple Health or FluNearYou, users are able to get a sense of their general health and trends within their community. The data it produces provides users with relevant data on health concerns within their region.
    4.    Transportation and Mobility- Frustrated with traffic? People have used applications like Waze or digital carpool dispatching software to manoeuvre through city traffic. Big data and analytics enable you to receive real-time traffic conditions and use applications that empower people to work together to commute in more convenient ways.

    With the phenomenal advancements we’ve made in information and technology, there is no doubt that new data has had a staggering impact on daily life. Facebook is able to suggest friends to you, Google can predict what you are asking about and Yelp can monitor where you are and suggest great food finds. Everything from sleep, mood, and movement can be tracked, measured and shared and this is just a small sample of big data utilization that goes on each day.

    In this digital age, the early adopters of big data analytics have gained significant leads over the competition in the marketplace. Contact Pure Data and learn about how we can help you drive innovation and improvement towards competitive advantages.

  • Case Study Santa Fe Wridgways: Data Can Be Useful For Companies


    To customers, the insights from big data analytics is more of a convenience and hand-to-know information but for businesses, its value is an entirely different animal. It was only decades ago when data gathering was dominated by mailed surveys and cold calls but now, many companies are noticing the benefits brought about by data analytics.

    Big data, in its simplest definition, is the collection, analysis and availability of huge data sets in real time. It entails the computational analysis of data to unravel patterns and trends that relate to operations, interactions, customer and internal behaviours.

    According to a recent study by Harvard Business Review, in today’s society, there is greater priority being placed on agility in terms of product and service delivery. Customers demand fast-paced results and prompt turnaround times and with the demands on organizational agility there needs to be a parallel advancement in coordination and processes. With digitally networked enterprises, people are able to share access and take action with regards to information. Technology also facilitates better transparency and visibility in terms of situational awareness.

    Any enterprise executive knows the importance of deriving insights from performance information in order to move forward in a smarter, better and innovate way. The trailblazers in data analytics recognize that two of the most important impacts of data in business operations are its ability to elevate the level of efficiency and its effects on the quality of information available that affects how decisions are made.

    Efficiency: Data’s Advantage on Performance

    The information and technology revolution we now find ourselves in has enabled end users to link data sets into performance and has played a big role in generating new insights integral to the process of elevating organizational productivity.

    At Santa Fe Wridgways, we strive to make our processes more agile. With the available data technology, we are able to monitor all areas of our operations and operate with more efficiency than companies that unitize traditional intelligence solutions.

    As premiere removalists, big data analytics enables us to develop competent strategies that result in optimal services. Based on data sets we compile, we are able to map better movement patterns, logistics as well as implement intelligent transport and administrative systems. Through an integrated system that incorporates data form multiple sources, we can transform our operational practices.


    Here are three ways data will transform your business to improve your efficiency as a whole:

    Expand Customer Intelligence – From a customer’s perspective, you want to feel valued. With the proper utilization of data, you can examine a broad range of sources that can feed into client history and aid in customer service and relationship management. By growing your customer intelligence, you are emphasizing the importance of your market and making them feel more important. With better customer service comes greater customer loyalty as well as expansion of your client base through brand awareness and word of mouth.

    Informed Decision Making – Decision making that is based on analytics is empowered. With data quality and reliability, appropriate actions can be carried out with confidence in a prompt manner. Businesses need to be able to adapt quickly in response to emerging trends. With real-time access to data, decisions don’t need to be based on monthly statements; rather, you can be armed with real-time device level data that addresses real conditions within critical system processes. This type of quality data fuels increases in efficiency and enables you to operate with a lean, highly specialized team.

    Improve Operations Performance – Efficiency breeds productivity with produces results. For businesses who want to remain sustainable and keep their bottom lines at optimal levels. The great thing about data is the feedback loop you get from data generated based on performance and service systems. These repositories of statistics and numbers are fuelling a trend of predictive data analysis that is able to determine schedules of maintenance, supply chain status and response timelines.

    Customer Service Benefits

    Gone are the days when data stays within the realm of developers and scientists striving to make sense of transactions. Big data analytics has risen to become integral parts of the way operations are managed be it in healthcare, transport, service, technology and much more.

    The right analysis and usage, big data will fundamentally change business operations in both unexpected and diverse ways. With performance insights, companies are able to derive distinct advantages over the competition because of its ability to capture, store and interpret large volumes of data.

    With Santa Fe Wridgways, you work with a company that values your experience and seeks to exceed your expectations. With a data-driven system, we incorporate vital information into our overall operational strategy. Stay ahead of the curve and work with the most efficient and effective removalist available.