When we hear the term “big data” we usually envision some big conglomerate reviewing complex graphs that decipher each and every aspect of customer trends and behaviour. While this is accurate, big data is also relevant in our individual lives.

We currently find ourselves in a world where computational resources are more important than ever. Mobile and web combined have arguably made the biggest impact in our day-to-day lives. From work and entertainment to our healthcare and politics, big data has created big changes in the way everybody lives their lives.

In its entirety, big data refers to the collection of large data sets that require more than the conventional means of data center storage, processing and systems. These large data sets are the totality of the world around us; with such information, we can gain important qualitative insights about our everyday lives. This new ability – the management and analysis of massive quantities of data – is being heralded as this century’s knowledge revolution.

In a single day, it’s estimated that globally, we produce an equivalent of 2.5 quintillion bytes of data. This data, which is roughly 10 million Blu-ray discs, actually affects everything we do and experience.


What are some examples of big data influencing our decision making? Here are 3 examples of different areas where you utilize availability of statistics and figures you probably take for granted:

  1.    Entertainment- Social media platforms and metrics measurements we see like box off records, TV ratings and even spot-on sports analysis – with the advent of big data, we now have the ability to keep tabs on pop culture and gain insights on things like Rio Olympic rankings and the like.
  2.    Elections and Politics- When campaigning, politicians and their team rely on near real-time big data to gauge public perception. At the same time, voters make use of statistical information on pressing issues to weigh your candidates.
  3.    Advanced Healthcare- With applications like Apple Health or FluNearYou, users are able to get a sense of their general health and trends within their community. The data it produces provides users with relevant data on health concerns within their region.
  4.    Transportation and Mobility- Frustrated with traffic? People have used applications like Waze or digital carpool dispatching software to manoeuvre through city traffic. Big data and analytics enable you to receive real-time traffic conditions and use applications that empower people to work together to commute in more convenient ways.

With the phenomenal advancements we’ve made in information and technology, there is no doubt that new data has had a staggering impact on daily life. Facebook is able to suggest friends to you, Google can predict what you are asking about and Yelp can monitor where you are and suggest great food finds. Everything from sleep, mood, and movement can be tracked, measured and shared and this is just a small sample of big data utilization that goes on each day.

In this digital age, the early adopters of big data analytics have gained significant leads over the competition in the marketplace. Contact Pure Data and learn about how we can help you drive innovation and improvement towards competitive advantages.

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